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Creating a Better World Through Business
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CECP is a CEO led coalition that believes that a company’s social strategy — how it engages with key stakeholders including employees, communities, investors, and customers —determines company success.
Founded in 1999 by actor and philanthropist Paul Newman and other business leaders to create a better world through business, CECP has grown to a movement of more than 200 of the world’s largest companies that represent $6.2 trillion in revenues, $18.4 billion in societal investment, 13 million employees, and $15 trillion in assets under management. CECP helps companies transform their social strategy by providing customized connections and networking, counsel and support, benchmarking and trends, and awareness building and recognition.
$ 18.4 B
Societal Investment
Hours of Employee Engagement
$6.2 T
Total Revenue
$ 15 T
Assets Under Management of the Strategic Investor Initiative
CECP is an excellent forum for sharing insights with top business leaders who are committed to tackling society’s challenging problems. The opportunity to focus on the role our companies play in community well-being with like-minded individuals is highly rewarding and productive.

Ken Frazier

One of the important things CECP has done is rise above the fray and really talk about how, collectively, we can make a difference.


It’s not often enough that CEOs are able to gather and given the space to discuss the application of business solutions to society’s tough challenges. CECP brings us together and guides us in the discussion on the power of purpose in our businesses.


I helped to start CECP with the belief that corporations could be a force for good in society.


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What Counts:The S in ESG New Conclusions

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Download a copy of The report centers around a goal: . Thegoal responds to companies noting a challenge that current “S” metrics do not include all the ways the company is a force for good. The goal responds to investors noting a challenge of understanding what’s on the short-list of ESG metrics they should look at for every company.

Giving in Numbers: 2018

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The 2018 Giving in Numbers Survey is now closed!Stay tuned for the 2018 Edition. An in-depth analysis of 2016 corporate giving and employee engagement data from the world’s largest companies.

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During an Air Force training course, I learned that of the first 9 Plutonium “implosion” bombs, only the first two–Trinity and Nagasaki–and one more, had a nuclear explosion. The implosion mechanism was still imperfect. If the second bomb had fizzled, as later bombs did, it might have been a negative demonstration. There were still die hards in the Imperial Army who did not want to surrender, and occupied the palace grounds to find and destroy the wire recording of the emperor’s surrender announcement.

March 7, 2015 at 11:00 am

Whomever told you that was either confused or mistaken — all of the Mk-III Fat Men bombs tested were successful. Trinity, Nagasaki, Crossroads Able, and Crossroads Baker were all the same design and all worked fine. Similarly the tests in 1948, which were of optimized bomb designed. The first fizzle bomb test did not occur until 1951, and it was an attempt at a much more radical bomb design. It is true that they were not sure how well the implosion bomb would work in 1945. But they were extremely confident of the Little Boy bomb, which could have been the demonstration bomb.

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Thank you for such an interesting article. I can’t help but wonder, if the U.S. had detonated the bomb for demonstration, what type of signal that would have sent to our allies. Too whom would they be demonstrating this too, and for what purpose. Secondly, the Japanese did not surrender to the Soviets after the Manchurian invasion, they did not surrender to the British, they surrendered to The United States of America. Japan had to deal with the might of the U.S forces from the Coral Sea to Nagasaki. Soviets in Manchuria was a problem. The U.S. dropping nuclear weapons, and invading the Homeland meant the end of a country. It was the U.S Navy that was permitted to float into Tokyo Bay in September of 1945.

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Just a quick note: the “they surrendered because of the Soviets” theory argues that they surrendered to the Americans because they didn’t want to end up a divided state, like Germany. In that argument, the Soviet invasion breaks the deadlock in favor of those seeking a diplomatic (as opposed to military) end of the war, because the consequences otherwise would be destined to destroy the Japanese state. If the US could be persuaded to allow the Emperor system to remain in some form, then Japan qua Japan would still exist, and they knew Stalin would never give them that kind of deal. Not saying I agree with that, but just fleshing that out.

March 7, 2015 at 8:39 am

Hi Alex,

On the subject of who would be the proper experts to consult on the likelihood of Japanese surrender, it seems likely that almost anyone’s opinion would be impressionistic.

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